Overview
Digital Marketing is the strategy and processes that connect advertisers with their audiences across digital channels. An advertisement itself is a piece of creative shared via digital inventory – the space a publisher makes available for advertisements on its platform.
Prerequisites:
There are no pre-requisites to learning digital marketing.
Key Learning Outcomes:
- Analyze the confluence of marketing, operations, and human resources in real-time delivery.
- Demonstrate cognitive knowledge of the skills required in conducting online research and research on online markets, as well as in identifying, assessing and selecting digital market opportunities.
Target Audience
Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. Target audience may be dictated by age, gender, income, location, interests, or a myriad of other factors.
Duration
120 hours (60 hours ONLINE LIVE sessions + 60 Hours of assignment)
Delivery Mode:
Online Live Instructor led learning.
